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adwoa beauty seeks to empower and celebrate the diverse beauty of all individuals. as a black-owned hair care brand that offers naturally derived, non-toxic products catering to textured hair, we are committed to using sustainably sourced ingredients and supporting ethical and fair trade practices, while also advocating for social and environmental justice.

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baomint™ moisturizing shampoo
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baomint™ moisturizing shampoo
$28.00
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baomint™ leave in conditioning styler
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baomint™ leave in conditioning styler
$26.00
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baomint™ deep conditioning treatment
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baomint™ deep conditioning treatment
$44.00
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baomint™ moisturizing curl defining cream
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baomint™ moisturizing curl defining cream
$34.00

your moisture, definition + shine for kinky, curly coils.

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your plant based bond treatments for limp curls and coils.

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blue tansy reparative conditioner 14oz
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blue tansy reparative conditioner 14oz
$28.00
blue tansy clarifying gel shampoo - 3.3oz
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blue tansy clarifying gel shampoo - 3.3oz
$12.00
blue tansy reparative conditioner - 3.3oz
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blue tansy reparative conditioner - 3.3oz
$12.00
blue tansy leave-in conditioning styler-3.3oz
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blue tansy leave-in conditioning styler-3.3oz
$13.00

"I wanted to create a brand that offered salon-quality, efficacious formulas and an elevated wash day experience for people with textured hair. adwoa beauty celebrates hair in its most natural kinky, coily, curly, and wavy state."

- julian addo, founder of adwoa beauty

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