Welcome to adwoa beauty
Adwoa (Ahh - Ju - Wuh) is a feminine
given name mostly practiced by the Ashanti people and the Akan day naming system, meaning born on a Monday.

+ Gender: Female
+ Name day: Monday
+ Origin Word / Name: Akan
+ Meaning: Philosophical, determined and intense with a desire to endure.
+ Region of Origin: Ghana, West Africa


Our Founder, Julian Addo, whose native name is Adwoa was born in Monrovia Liberia to a Ghanaian Father and a Liberian Mother. Julian immigrated to the United States at the age of 2  years old and grew up in Staten Island, New York. At the age of 14, Julian enrolled into Ralph R. Mckee Vocational & Technical High School where she studied cosmetology during the day and worked as a cosmetologist apprentice in the evenings and on weekends. By the time she was 21, Julian went on to open 2 beauty salons in Brooklyn park Minnesota before relocating with her family to Dallas Texas in 2006. Julian spends her time between Brooklyn and Dallas, with Dallas being her home base.


the baomint™ collection, formulated to focus on a healthy scalp for fast growing hair from root to tip. We took advantage of methods for intense moisture and elongation to deliver healthy + happy curls for all kink & curl kind. Our baomint™ collection is best when used as a whole system.

we've sourced Top of the line ingredients such as Baobab oil, which can be used to treat dandruff/dry scalp, eczema, psoriasis and rosacea. baobab oil contains Vitamins A, D, E and it is packed with Omega 3, 6 + 9.

Peppermint oil produces its main ingredient:
menthol. Like other essential oils, peppermint oil can help stimulate hair growth because of its ability to increase blood circulation. Start with our tingling shampoo and deep conditioner treatment to set your style.

Spearmint oil has a naturally anti-fungal and
antibacterial nature, making it an effective treatment for certain scalp conditions including dandruff. The cooling menthol also makes it an excellent remedy for itching and dryness.

Wintergreen oil removes dandruff and flakes from your scalp. It will also leave a cooling and
rejuvenating sensation on your scalp and has anti-fungal properties.

we're old school. our word is our bond. 


Moisture is LIFE for kinky hair. But how do you get it and maintain it?

Truth is, moisture is essential to maintaining healthy curls. And we all know we need it, but many naturals still do not know how to retain it. Start your washday with our naturally derived, super moisturizing shampoo and deep conditioner treatment as a foundation to achieving your best style. We’ve formulated the perfect blend of a moisturizer + a super light, with effective natural cleansers that is dedicated to lifting dirt and product buildup from your hair and scalp, without drying your natural curls. After using our shampoo and deep conditioner treatment you will instantly feel the difference in your curls. Your hair will be soft, shiny and manageable for styling with any one of our water-based products.

To be honest, buying hair products is a choice. We know you have tons of brands you’ve purchased from that didn’t deliver the results you were hoping for. We’ve made the best choices and started with healthy ingredients,  high concentrate natural oils and formulas that merge nature + science. Our products are made in small batches, we are committed to being transparent in our ingredient labels. Turn the jar around and see for yourself.

Getting a bomb twist-out, flexi-rod set or wash n go is goals, we are lucky to be apart of a community of women that share the same issues and aspirations as us. We want to keep things simple, transparent + kinky. We share your needs and your voice in an industry that often neglects us. Our team is comprised of men women + with naturally kinky hair, just like you.

thank you for your support! the adwoa beauty crew (team abc)